1:1 Health coaching for successful men over 40

You’ve built the career and the family. Now build the body to keep up with both.

Personalized coaching and health mentorship built around your real life. Powered by the Blueprint Method, created by registered dietitian Andres Ayesta.

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700+ clients coached since 2012
13+ years in practice
MS, RD, LD registered dietitian, not a template
Where you are right now

If you’re here, chances are:

I work out most days and my weight hasn’t moved in years.
I eat pretty clean during the week. Then travel, client dinners and weekends undo it.
I’ve tried keto, fasting, a trainer and an app. Something always breaks.
My doctor brought up my blood pressure at my last physical.
I’ve thought about a GLP-1, and I’d rather not go that route.
I want to look good and keep up with my kids into my 50s and 60s.

You already know what to do. What’s been missing is someone qualified reading your numbers every week and telling you what’s actually off.

What actually happens
01 · Before

The pattern repeats. A driven professional in his late 40s or early 50s shows up, usually 30 pounds over where he wants to be. He’s tried keto, fasting, aggressive programs, supplements that landed him in the wrong kind of trouble. His weekday eating is “pretty good.” His weekends are not. He tracks inconsistently. He trains without a plan. He knows more about nutrition than most people, and he still can’t make it stick.

02 · The 3R Process
  1. ReviewWe build awareness. We audit everything about where he’s starting, find his blind spots and figure out what’s actually been misdiagnosed.
  2. RebuildWe build the structure and the plan: targets dialed in to his body, a training plan that progresses, daily habits, lifestyle adjustments and calendar management.
  3. ReinforceThe identity shift, from “I’m doing a diet” to “this is who I am now,” with the safeguards, frameworks and systems that keep it running long term.
03 · After

A year later, he’s thirty pounds lighter. He’s in the best shape of his life at 50. His weekends aren’t a threat anymore. He trusts himself around food. And what we built together keeps running after we’re done.

The method

The Blueprint Method

Over 13 years and 700+ clients, I built one method for men like you. Three parts, worked on together:

Nutrition & Fitness.

The foundation. A plan built around your real week: early workouts, travel days, client dinners. Your nutrition and your training are built together, so what you eat fuels how you train and how you recover.

  • Targets dialed in to your body and your labs
  • Training that progresses, at home or on the road
  • A plan that survives travel and client dinners

Lifestyle & Habits.

Sleep, stress and energy, so the plan holds up on your hardest weeks. This is where we build the daily habits that hold everything else together, so progress doesn’t depend on willpower.

  • Sleep and recovery
  • Stress and energy management
  • Daily habits that run on autopilot

Identity & Mindset.

The conversations that start with protein and end somewhere deeper. We work on the beliefs and patterns that have pulled you off track before. This is where the change becomes permanent.

  • Your why, and what’s been getting in the way
  • Trusting yourself around food
  • From “I’m doing a diet” to “this is who I am now”
Andres Ayesta reviewing a client plan on his laptop
What’s included
01

A plan built around your actual week: travel days, client dinners, early workouts and weekends.

02

Coaching and mentorship calls, as often as you need them to reach your goals.

03

Next-level accountability, so the plan keeps moving when work, family and travel get loud.

04

Your numbers read every week by a registered dietitian, with the plan adjusted from what they show.

05

A direct line to me between calls, so nothing waits a week.

06

Training that fits the time and the gym you actually have, at home or on the road.

07

Supplement advice based on your own labs, only what you actually need.

08

Wellness+, your coaching app. AI-built meal plans, a workout builder, and sync with your tracking apps and WHOOP, all in one place.

How it works

  1. Apply.

    A short application about your goals, your history and your schedule. 5 minutes.

    GoalsHistorySchedule5 minutes

  2. Talk to me.

    We go through where you are and what’s been getting in the way. I’ll tell you exactly what you need and how long it will take.

    Where you areWhat you needHow long

  3. Start.

    • Your health and fitness roadmap
    • Your initial mentoring call
    • Your initial coaching session
    • Your initial plan: nutrition and training
    • Labs or supplements

Investment starts at $3,500. Most men work with me 4 to 6 months. You don’t pick the length. I recommend it on the call, based on your goals.

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Andres Ayesta overlooking Medellín
Medellín
Andres Ayesta seated at home, smiling
At home
Andres Ayesta presenting to a room
On stage
Andres Ayesta flexing and smiling
The work
Who’s running this

Hey, I’m Andres.

I was born and raised in Caracas, Venezuela. At 19, I moved to the United States with one goal: become a sports dietitian and work with the best athletes in the world.

I got there. Five years at IMG Academy, then Director of Performance Nutrition at the Applied Science and Performance Institute. NFL, Major League Baseball, the NHL, MLS, Olympians. I wanted to be the best in my field, and I chased it hard.

The whole time, I was working on my own body. I was never the guy with a weight problem. I was the skinny guy. I promised myself I’d be fitter and stronger by 30, and I was.

Then life got real. I married the love of my life, and we went through three losses before God gave us our miracle, our son Maxi. Becoming a dad changed what fitness means to me. It stopped being about how I look. It’s about being there for him no matter what life throws at me, and making sure he watches his dad do the work.

“Health is the one area most men over 40 can’t master, because they put it behind everything else. I wanted to do the complete opposite.”

My dad taught me how to be a good man and a good father. What he didn’t do was take care of his health, and he’s paying for it now with aches and pains. That’s what I work to prevent, in my own life and for every man I coach.

Today my family lives a bit of a nomad life. Right now that’s Spain. I run the business from wherever we are, and I still train, eat well and take care of myself on the road. Most men over 40 put their health behind the kids, the work and the career. I decided to do the opposite. That’s what I teach.

MS, RD, LD13+ years700+ clientsDad
Results

Men like you. Real numbers.

A few of the men I’ve worked with. Different careers, different starting points. Same problem: their health kept losing to their schedule.

Tom before coaching
Before
Tom after coaching
After

How Tom dropped 15 lb on a road-warrior schedule

Tom, VP of Sales, 49

200 lb → 185 lb · 16 to 24 weeks

Tom came to me as a VP of Sales with a travel schedule that would break most programs. Married, two kids, road-warrior life. He’d tried keto and loved the results, for a while. The moment travel or social eating entered the picture, the whole thing collapsed. We rebuilt his carb intake, restructured how he ate on travel days, and changed what he packed and where he defaulted when the schedule got hostile. Fifteen pounds down, and he’s still running the playbook years later.

“The difference was never about eating less. It was about having a system that didn’t break every time my calendar did.”
Scott before coaching
Before
Scott after coaching
After

How Scott rebuilt his body without the scale moving

Scott, retired founder, 53

The scale didn’t move. His body did.

Scott sold his furniture company. Semi-retired, traveling for work and leisure, with a schedule he could finally control, and a body that didn’t feel like his own. Four months in, the scale hadn’t moved. Everything else had. He completely rebuilt his body composition. His doctor, who runs into him at the gym, told him his kids couldn’t keep up with him.

“My doctor said my kids couldn’t keep up with me. That’s the scorecard I care about now.”
Rip before coaching
Before
Rip after coaching
After

How Rip lost 37 lb and kept it off for a year

Rip, contractor and business owner

217 lb → 180 lb · maintained for a year

Rip did what a lot of business owners do when they’re tired of being tired. He paid for a commercial diet program. It worked fast, which is exactly why it didn’t last. The weight started coming back. He came to me for something he could keep. We rebuilt his eating around his actual life. Thirty-seven pounds down, and nearly a year later he’s held it within a ten-pound range.

“I didn’t want another diet. I wanted something I’d still be doing a year from now. That’s what I got.”
Rob before coaching
Before
Rob after coaching
After

How Rob lost 26 lb while on tour

Rob, touring sound engineer, 38

180 lb → 154 lb · under 5 months

Rob tours the country building stages and running sound for major concerts. Late nights, early flights, venue food, hotel rooms, and zero control over what’s around him. We didn’t ask him to change his job. We built a plan around the life he already had. Twenty-six pounds down in under five months, and it keeps working show after show.

“I finally have a rhythm that works on the road. It’s the first thing that’s ever survived a tour.”
In their own words

Jonathan

Restaurant business owner

Jonny

Real estate agent

Michael

Client

Trustpilot Rated 4.8 out of 5 · 40 reviews Read all reviews
“From the initial zoom, making sure to include my wife in it, to weekly check-ins to texts of encouragement, this program has been amazing. … Just short of 8 weeks through, I’m down 16 lbs, my energy is up and feel better than I have in years.”
Michael P.★★★★★ Trustpilot
“At the beginning of the 6-month program I was weighing in at 236 pounds. Now weighing in at 204 pounds, fully confident in my body, and with a rejuvenated outlook on the future.”
Jonny G.
“Not a fad diet type program, but a program that is realistic and is focused on long term success. The combination of diet, exercise, and continuous coaching is perfect. … I feel 100 times better than I did before the program.”
John K.★★★★★ Trustpilot
“Everything revolved around my WHY. The accountability was the most significant help. That ultimately helped me lose close to 30 lbs.”
Nate J.★★★★★ Trustpilot
“I have been with Andres and his team for over 5 years. He went beyond expectations. Not only was he coaching me but he was teaching me to the point where I learned how to adjust my macros based on my training style myself.”
Eric B.
“It completely changed my life, my body, my relationship with my partner, my relationship with food and with exercise.”
Julio F.★★★★★ Trustpilot
“He’s incredibly knowledgeable and thoughtful in how he guides me, not just telling me what to eat but helping me truly understand how different foods affect my body. … His approach is practical, personalized, and easy to follow, which has made it much easier to stay consistent.”
Scott G.★★★★★ Trustpilot
“His program gave me the blueprint on what I need to do with my diet, while busy juggling work, my son, relationships, and basically adulting as a single father.”
Don C.★★★★★ Trustpilot
“I have worked with Andres several times for a reason, his program works! … I ALWAYS recommend him when friends ask me ‘who are you working with to look that good?’”
Darek D.★★★★★ Trustpilot
“In 4 months I have completely shifted my life and transformed my body into something more resistant, flexible, and resilient.”
Lucas L.★★★★★ Trustpilot
“He helped me re-calibrate how I view food and supported my marathon training nutrition plan. … I’d absolutely recommend him to anyone who’s looking to understand their nutritional needs.”
Brandon M.★★★★★ Trustpilot
“The folks over at Planos are not there to restrict your eating or persuade you to go keto. They work with their clients to tackle not just the physical aspects of wellness but also work with you to establish a healthy mindset.”
Matt S.

700+ clients coached since 2012 · 13+ years in practice

This is for you if

  • You’re a man over 40 who already trains and knows the basics.
  • Your schedule is full: work, family, travel.
  • You want someone qualified to look at your numbers and tell you exactly what to do.
  • You’re ready to invest in a one-on-one program and follow through.

This isn’t for you if

  • You’re starting from zero and want basic habit-building.
  • A medical condition is the main thing you need treated.
  • You want a meal plan without anyone checking in.
  • You need clinical treatment for an eating disorder. I’ll refer you to the right provider.
Questions

Before you apply.

01How long will I need?

Most men work with me 4 to 6 months. I recommend the length on our call, based on your goals.

02I travel a lot. Will this still work?

Yes. Most of my clients travel. Tom and Rob built their plans around a road schedule: what to order, what to pack, and how to train in whatever gym the hotel has.

03I’m considering a GLP-1, or I’m already on one. Can you help?

Yes. The medication decision stays between you and your doctor. My job is the plan around it: enough protein, training to keep your muscle, and labs to track what’s changing, so the results hold.

04What makes this different from other coaching programs?

Most programs give you a meal plan and check in once a week. You get a plan built by a registered dietitian with 13+ years of experience and 700+ clients, informed by lab testing on over 60 markers, run through the Wellness+ app, with your numbers reviewed every week and a direct line to me.

05Do I need to live nearby?

No. All coaching is virtual. My clients are across the country and internationally. Check-ins, messaging and lab coordination all happen online.

06What does the application look like?

A short form about your goals, history, current habits and what you’re looking for. I review every application personally. If it’s a fit, we’ll schedule a call. If it isn’t the right time, I’ll tell you that too.

07What if I’ve failed at every other program?

That’s who I work best with. Most of my clients have a long history of programs that worked for a while and then didn’t. Those programs usually covered nutrition and ignored the habits and mindset that decide whether results last.

08Are results guaranteed?

No. Coaching is a two-way street, and results vary from person to person depending on where you start and the focus and effort you put into the program. What I do offer is a 30-day money-back guarantee. If 30 days in you’re not confident this program is going to get you where you want to go, tell me and you get your money back, no questions asked. The guarantee is about your confidence in the program, not a specific result by day 30. Lab costs and payment processing fees aren’t refundable, and labs are usually done within those first 30 days.

09Do you work with women?

Yes. This program is built around men over 40, and that’s who most of my clients are. I’ve also coached many women over the years, with incredible results. If that’s you, apply and we’ll talk about whether it’s the right fit.

Every one of these men started with one conversation.

  1. 01Apply. Tell me where you are.
  2. 02Talk to me. I’ll tell you exactly what you need.
  3. 03Start. Labs, your plan, your first weekly review.
Apply for coaching